91” x 44” x 44”
Fabricated and powder coated steel, chain, printed aluminum signs, hardware, AI generated faces
Digital print on aluminum
14” x 28”
11” x 17”
ed: 50
11” x 17”
ed: 50
Displayer explores the construction of selfhood within both artificial intelligence and real life, using the form of a commercial point-of-purchase merchandise display rack. Attached to the rack are signs featuring abstracted logos from social media and consumer platforms, along with a sign showing two AI-generated faces — fictional phantoms onto which viewers project identity and politics. The display rack serves as a piece of relational architecture, a site where goods and commodities enter the social sphere and help construct physical-world identities. In this context, the human is woven into a network of data, images, texts, and locations, absorbed and correlated for marketing and surveillance. Individuals are fragmented into “dividuals,” socially engineered selves that cannot be contained by traditional notions of autonomy. Our data-double emerges as a composite of surveillance and analytics, blurring the boundary between the individual and a para-self.