Displayer appropriates the form of a commercial point-of-purchase merchandise display rack. Attached are four signs with generalized logos for media and consumer platforms. In addition, one sign presents two AI generated faces. These faces are fictional, phantoms, that identity and politics are projected onto. Two lengths of steel chain hang down and loop from the arms of the rack. The human is entwined within an aggregate of data, images, texts, and locations that is folded into the collective, absorbed and correlated for targeting and marketing. Individuals have become dividuals. Our data-double confronts us as an assemblage of surveillance and data analytics, confusing what constitutes the individual, creating an uncanny para-self.

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